Ultraviolet looking for global roll-out

CANNES -- The brand new cloud storage system Ultraviolet, which bows within the U.S. March. 11, will announce a worldwide roll-in the approaching several weeks with launches imminent both in the U.K. and Canada. Warner Bros. professional Justin Herz, speaking throughout a celebration session at Mipcom Tuesday, stated which more than 50% from the studio's film and TV catalog could be available via Ultra violet through the finish of the coming year while Fox established that "a substantialInch quantity of its fare would soon be Ultra violet-enabled. The galleries which have registered for Ultra violet, including NBC Universal and Fox -- an organization that Disney is plainly absent -- hope the brand new technology will re-ignite the house entertainment market and prove a significantly-needed boost to revenues following a collapse of DVD sales, and also the failure of Blu-ray to create common excitement among film and TV enthusiasts. Ultra violet-enabled dvds allow customers to look at exactly the same bit of content on 12 different products, whether it is connected Televisions, laptops, pills or mobiles, all over the world after they open a merchant account providing them with use of online streaming. The very first Ultra violet release, Warners' "Horrible Bosses," bows March. 11, with further releases due within the coming days. The very first TV skein is going to be CW's "One Tree Hill," and it is expected within the coming several weeks, indicated Herz. Regardless of the imminent launch Mark Teitell, gm from the Digital Entertainment Content Ecosystem, rejected to express just how much the service would cost. This is exercised between content providers and retail partners. But Herz, senior Vice president, direct-to-consumer, Warner Bros. Digital Distribution and gm, Warner Bros. advanced digital services, was not tight-lipped how digital distribution needed to date disappointed the general public. He stated: "We now have done a dreadful job at presenting digital product and also the consumer has chosen vociferously against what we should did.Inch Whether Ultra violet does much better remains to appear, but Teitell seemed determined, if realistic. He stated: "There's a great deal to be exercised. We're just getting startedThe goal would be to make Ultraviolet available everywhere Blu-sun rays and Dvd disks are available." Contact the range newsroom at news@variety.com